At the beginning of 2010, James Lawrence had a goal: to break the world record of number of Half Ironman Triathlons (called “Ironman 70.3” in the athletic world) in one year. When he contacted the Guiness World Record folks, they informed him that the old record was 16, but that to be extra sure, they would only accept a new record of 20 or higher.
To understand what that means, consider this: an Ironman 70.3 consists of a 1.2-mile swim, followed by a 56-mile bike ride, followed by a 13.1-mile run. To complete 20 of these in a year would mean that James would have to finish one every two and a half weeks!
So did James break the old record and hit the magic number of 20? No! He actually completed 22 Ironman 70.3 races! And he did it in just 30 weeks, meaning he averaged one race every nine and a half days!
And what role did ASEA play in helping James shatter the old record? “ASEA was definitely instrumental in my recovery,” he says, “giving me every advantage I needed to break this record. I was scared to go off it while attempting this quest!”
James capped his amazing new record by competing in the Ironman 70.3 World Championships in Clearwater, Florida in November.
- Ironman 70.3 World Championship Clearwater 2010: Emma-Kate Lidbury Q&A (telegraph.co.uk)
- Growth in the Sport of Triathlon Fueled by Committed, Motivated Athletes According to Active Network Findings (eon.businesswire.com)